World's Top 10 Marketing Masters' Classic Lectures

Author: Chen Dawei
Publisher:
Publish Date: 2005-01-01
Features: Condensing the classic theories of 10 marketing masters Milton Kotler: President of Kotler Marketing Group, Chairman of the US-China Business Council, whose classic work "Marketing Management" has become the "bible" for professional managers. Zig Ziglar: An internationally renowned speaker, writer, and the most recognized sales in the United States, as well as a master who inspires people. His book "Meet You at the Top" has become a textbook for countless companies, schools, churches, and sales organizations. Joe Girard: Entering the Guinness World Records for selling over 13,000 cars, he was hailed as the most successful marketing master of the 20th century. Orinoco: A member of the Million Dollar Round Table, founder of the Japan Life Insurance Marketing Association, and its former president. For his outstanding contributions to Japanese life insurance, Orinoco was awarded Japan's highest honor. Tom Hopkins: Known as the "world's top marketing trainer," he is the person who sold the most houses in a single year, averaging one house per day, and is listed as the "creator of sales champions." John Philip Jones: Graduated from the Department of Economics at Cambridge University and has provided brand services for multinational companies such as Unilever, Gillette, Nestlé, and PepsiCo. He was named the most outstanding advertising educator of the year by the American Advertising Federation. Tanaka Michio: One of Japan's most renowned marketing experts, he expanded product sales by developing his creativity and adopting a proactive approach, earning him the nickname "the sales genius of Japan." Barbara B. Jackson: A strong advocate of "relationship marketing" and a relationship marketing trainer, emphasizing the human relationships in marketing activities, i.e., the humanistic nature of marketing. Carly Fiorina: Served as CEO of HP in July 1998, with an annual compensation of nearly $100 million. She was ranked among the top 50 female CEOs in the United States three times and topped the list. She was once a super saleswoman at Lucent and hosted Lucent's stock IPO in 1996. Don Schultz: Professor of Integrated Marketing Communication at the Kellogg School of Management, President of Agwat Consulting. Co-chair of the Integrated Marketing Communication Committee of the American National Advertising Research Foundation, and elected as one of the "year's top direct marketing educators." Although this book cannot encompass all marketing theories, it attempts to select appropriate methods and theories suitable for effective marketing in today's enterprises, to share and learn from with the readers.