Classics of Lectures by the Top 10 Management Masters in the World

Author: Liu Na
Publisher:
Publish Date: 2005-01-01
Features: The management theories in this book have been applied by companies such as General Motors, Boeing, IBM, Motorola, Occidental Petroleum, Standard Oil, Panasonic, Citibank, Ford, Kodak, McKinsey, Dell, and Max Spencer Company, among others. The book includes essential corporate management unwritten rules; goal management method; Boston Matrix method; McKinsey 7S model; quality management method; CS business strategy, and more.