SONY Survey

Author: Tatsuo Ishise
Publisher:
Publish Date: 2005-01-01
Features: From 2002 to 2003, Sony Corporation entered a full-blown winter—its performance plummeted, stocks faced consecutive trading halts, and its market value shrank by several times. This dragged down the Nikkei Average, reaching its lowest point since the bubble economy, a phenomenon known as the "Sony Shock." The "Sony Shock" not only affected the entire electronics and appliance industry but also brought a massive blow to the Japanese economy. It symbolized a major turning point for the Japanese economy. How did all of this happen? The real story traces back several years. This book, written by veteran journalist Tatsuo Ishise, is based on his firsthand interviews and observations, witnessing the era of Nobuyuki Ouchi, and how Sony, the king of the digital audio-visual world, struggled and pursued transformation amid numerous crises (challenges from the internet age, yen exchange rate pressure, economic downturn, and too many business segments, etc.), uncovering the true history behind the "Rebuilding Sony."