Chain Store Management Tutorial

Author: Wang Jifang, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: This book systematically introduces the basic concepts and methods of chain operations, covering the formation, development, and future trends of chain operations. It also dedicates significant to a comprehensive discussion of the operational process of chain operations, including the fundamental principles of chain operations, decision-making and strategic management in chain operations, product management in chain operations, store design and layout, product display in chain stores, logistics system management in chain operations, marketing management in chain operations, internal organizational management of chain enterprises, store expansion management, and prospects for chain operations. Additionally, the book includes 17 case studies of renowned domestic and international chain enterprises and 6 appendices such as "Classification of Retail Formats." This book can serve as a textbook for chain operations majors in higher education institutions and related economic and management disciplines, as well as a reference for employees of chain enterprises and management personnel. Accompanying the book is a teaching presentation package. It can be viewed on the website of China Economic Publishing House.