How to Manage Small and Medium Retail Stores: New Principles for Store Management

Author: Zhang Wei
Publisher:
Publish Date: 2005-01-01
Features: This book provides a detailed analysis and research on the retail industry. It concisely yet comprehensively introduces new guidelines for managing both small and large retail stores. It covers various aspects such as setting operational goals, evaluating business districts, budgeting and financial management, store decoration design, product categorization and display, procurement and pricing, inventory counting and returns, developing and implementing promotional plans, as well as employee recruitment and training. The book is highly targeted and accompanied by numerous illustrations, making it lively and engaging. It offers concrete and vivid reference models for retail store operators.