Winning Through Hype: Business Strategies in the Era of Personalization Economy

Author: Wei Jianmei
Publisher:
Publish Date: 2005-01-01
Features: Maybe you despise it, maybe you resent it, but you have to face the reality: Great works are influencing people's choices with their unique charm. This is an era where the masters of hype reign! In a sense, not understanding hype means not understanding modern business rules: without understanding hype, there is no future! Hype must go beyond just putting on a show, which means that hype is not just about showing off, but more importantly, providing content that can be spread, has positive quality, and has brand expansion power. The public interest first manifests as the public's right to know accurate information. Manufacturing and spreading fake news is an infringement on the public's right to know.