Event Practice

Author: Xiang Guomin
Publisher:
Publish Date: 2005-01-01
Features: Event studies is an interdisciplinary and highly applied emerging field, encompassing numerous disciplines such as conference studies, exhibition studies, management, planning, design, marketing, logistics, advertising, tourism, hospitality, public relations, and applied writing. In this work, I have strived to organically integrate the general theory and practice of event studies, focusing on the specific practical aspects of management, planning, organization, and coordination in conferences and exhibitions. The book is divided into two parts: the first part is a general introduction to event practices, introducing fundamental concepts, terminology, and common practical aspects of conference and exhibition activities. The second part is a detailed discussion of event practices, emphasizing the characteristics and operational key points of various common event types. Due to its strong emphasis on practicality, along with numerous case studies for reference, it is believed to be highly beneficial for organizers and practitioners of various conferences and exhibitions.