Corporate Behavior Management: A Practical Strategic Handbook

Author: (USA) Armstrong / Ma Xiaorong
Publisher:
Publish Date: 2004-08-01
Features: "Behavior Management" is one of the most important concepts in the field of human resource management in recent years, and it is also a development closely tied to practice. This concept was first proposed by Bill and Rue in 1976. However, it was not until the mid-1980s that the value of behavior management was recognized as people became aware of the need for a more sustainable and comprehensive approach to managing and rewarding work performance. Previous reward and evaluation systems related to behavior were often implemented carelessly, and thus could no longer meet people's needs. At this time, "Behavior Management" rose like a phoenix from the "ashes" of the goal management of these established but, in a sense, unreliable behavior evaluation systems. Behavior management is a strategic and holistic management process that brings sustainable success to the enterprise by improving people's work performance in the company and developing individual and team capabilities. The reason why behavior management is strategic is that: if a company wants to function effectively in its field, behavior management can involve more issues the company will face; and if the company wants to achieve long-term goals, behavior management can provide overall directional guidance. This book provides an insightful and logical analysis of the innovative management model of "Corporate Behavior Management." The entire book not only introduces the renewal of corporate management theory and the new environment faced by enterprises but also details specific operational methods.