Principles and Applications of Social Psychology

Author: Hu Hongqin
Publisher:
Publish Date: 2004-12-01
Features: This book introduces the basic concepts and principles of social psychology in a concise and systematic manner, including socialization, social cognition, social motivation, social attitudes, interpersonal attraction, social influence, group psychology, and more. It also explores important social psychological phenomena such as conformity, obedience, diffusion of responsibility, deindividuation, and stereotyping, emphasizing the application of these fundamental principles in the development of social psychology and daily life practices. The author has carefully incorporated the strengths of domestic and international social psychology textbooks, ensuring both rich theoretical knowledge and easy-to-understand explanations. This book can serve as a textbook for social and social work majors in higher education institutions, as well as for students in other disciplines, junior colleges, and general readers.