Subtle creative techniques

Author: Yang Zhiqi
Publisher:
Publish Date: 2005-02-01
Features: Creativity refers to creative ideas and imagery, as well as creative thinking and methods, which we often call "ideas." Creativity is also innovation, an effort toward people's ideal goals. To put it mildly, throughout history and across cultures, all achievements and wealth have originated from outstanding creativity. The author of this book views creativity as the soul and lifeblood of their work, creation, life, and even their philosophy. They elucidate the meaning and importance of creativity, its distinctive thinking characteristics and various techniques, especially the hundred examples of commercial and non-commercial creativity cited in the book. These examples allow us to understand the myriad methods of creativity from specific cases to general principles. If we then apply these insights to our own lives and work—moving from specific cases to general principles and back again—we will be able to bloom countless splendid flowers of creativity in our careers and lives.