Introduction to Sports Management

Author: Hu Aiben, Editor-in-Chief
Publisher:
Publish Date: 2004-12-01
Features: This book is one of the series textbooks for social sports majors in ordinary higher education institutions. The book is divided into four parts: Principles and Functions of Sports Management, Basic Content of Sports Management, Main Methods of Sports Management, and Development Trends of Sports Management. The main content includes: Overview of Sports Management, Principles of Sports Management, Functions of Sports Management, Administrative Management of Sports, Sports Education Management, Social Sports Management, Competitive Sports Management, Sports Industry Management, Classification of General Management Methods, Administrative Leadership Methods, Legal Normative Methods, Economic Means Methods, Information and Consultation Methods, Ideological and Educational Methods, Scientific Education Methods, Development of Innovative Management, Importance of Knowledge Management, Emergence of Sustainable Development Management, and the Transformation from "Hard" Management to "Soft" Management. This book can also be used as a selective course textbook for other sports majors in ordinary higher education institutions.