Advertising Planning

Author: Rao Dejiang
Publisher:
Publish Date: 2002-07-01
Features: Luojia Advertising Studies Series. This book features a wide range of selected materials, novel arguments, rich content, and strong relevance to the times. It includes research on modern advertising planning theories as well as examples of successful advertisements, providing a comprehensive overview of modern advertising planning through the integration of theory and practice. It serves as a textbook for advertising theory education in the new millennium, a reference for advertising operators and publishers in planning advertisements, and a strategic guide for advertisers in conducting corporate image promotion.