Business Planning and Publicity

Author: Wei Jianmei / Tang Zonghua
Publisher:
Publish Date: 2005-01-01
Features: A practical business planning and media hype MBA-style textbook, hailed by the industry as "Who Moved My Cheese? Written by Chinese People." This extraordinary book sparked widespread controversy even before its publication. With rich experience in media operations and business planning, the authors boldly expose the "Emperor's New Clothes" in the media industry. For the first time, they approach the subject from the practical needs of business and media, using numerous hype examples and insightful theoretical analyses to evaluate the phenomenon of media hype and reveal its underlying patterns. The content is novel, the perspectives are sharp, and the information is cutting-edge, making it a successful disruption of traditional business operations and media concepts. Whether for business professionals or modern media practitioners, this is a book worth reading. After reviewing the manuscript of "Business Planning and Media Hype," I felt very inspired. It's a book that provides business insights and offers us many new things in terms of thinking. It can be predicted that the publication of this book will have a disruptive impact on traditional business news models. As business professionals, my friends and I have often been puzzled about how to interact with the media, often blindly sending red envelopes and fabricating soft articles. When faced with news crises, we were often at a loss. I believe many people have had similar experiences, which is why we are very grateful for the inspiration this book brings! – Zong Mingyi, President of Vektar Software Company