Small and medium-sized enterprises for a long time

Author: (English) Philip Webb et al. / Wang Qian et al.
Publisher:
Publish Date: 2005-02-01
Features: In today's unpredictable global market, you must adapt to the demands of technological upgrades and constantly focus on customer needs—these are the most essential capabilities for business survival. The Art of Building a Lasting Small Business tells you how, as a small business leader, to build a strong and financially robust company, and how to help your business weather the tests of tough market conditions, survive, and thrive. This book provides you with ideas and suggestions, helping you gain time and systematically outline the market strategies your business should adopt. The purpose of developing these market strategies is to ensure your small business navigates the current and future business world with ease and achieves sustainable growth. In today's unpredictable global market, you must adapt to the demands of technological upgrades and constantly focus on customer needs—these are the most essential capabilities for business survival. The Art of Building a Lasting Small Business tells you how, as a small business leader, to build a strong and financially robust company, and how to help your business weather the tests of tough market conditions, survive, and thrive. This book provides you with ideas and suggestions, helping you gain time and systematically outline the market strategies your business should adopt. The purpose of developing these market strategies is to ensure your small business navigates the current and future business world with ease and achieves sustainable growth.