Crossing: Kodak in China

Author: Yuan Weidong
Publisher:
Publish Date: 2005-01-01
Features: This book is worth reading. Eastman Kodak's experience of integrating corporate values into local culture to form strong competitive synergy is beneficial for foreign companies when implementing internationalization and "crossing" cultural differences. This book tells the stories of Eastman Kodak in China and Chinese people at Eastman Kodak. This story describes how a large multinational company with a century of history successfully crossed the cultural differences between the East and the West and achieved sustainable development. For foreign companies planning to enter the Chinese market and domestic companies preparing to go global, this journey should serve as a vivid reference. The book "Crossing—Eastman Kodak in China" is currently the only authoritative work that comprehensively analyzes the secrets of Eastman Kodak's major leap in China and reveals the survival wisdom of multinational companies in China. The entire book tells the story of Eastman Kodak starting in 1994 to implement the "Eastman Kodak and China Photographic Industry Joint Venture and Cooperation Plan." During this period, it faced counterattacks from competitors Fuji and Agfa, overcame the obstacles of Chinese nationalism, and with the strong support and promotion of Premier Zhu Rongji and others, successfully completed the "1998 Agreement" by 1998, which involved joint ventures with the six major photographic product production enterprises in China except for Leica. The book objectively and vividly describes to readers the core reasons for Eastman Kodak's such great success in China: it is the only multinational company that relies on China to complete its major global strategic turn. Eastman Kodak's strategy and actions in China became the decisive step for Eastman Kodak to face the 21st century—with its future completely placed above digital—and China became the fulcrum of Eastman Kodak's global strategy.