Sustaining Competitive Advantage: A Global Corporate Management Training Manual

Author: Awen
Publisher:
Publish Date: 2005-02-01
Features: Any enterprise exists in a highly competitive market environment, and different companies have different methods of adapting to their environment. Some actively change the environment, some escape it, and others adapt themselves to the environment. Those that remain self-centered and refuse to change will only be eliminated by the market. The basic laws of competition indicate that a company must possess at least one competitive advantage to enjoy long-term profits. In the ruthless competition of modern enterprises, how can you stand out? How can your business grow? How can you determine your long-term strategy? The market economy is an era of fierce competition, a fact everyone knows without a doubt. Undoubtedly, in such an era, a company must have competitiveness to survive. Competition in Silicon Valley, USA, is so intense that companies actively seek their own fatal weaknesses. The common survival strategy for all companies is to develop better products to surpass their existing ones. In the increasingly homogenized market competition, it is essential to focus on humanization to establish competitive advantages for your products and services. The one who thinks more thoroughly for consumers will win the competition. Now, you need to ask yourself, "What is the strategic competitive advantage of our company?" If it takes more than 10 seconds to consider, the company may not possess any competitive advantages at all. In contrast, even laypeople can quickly identify the strategic competitive advantages of top lighting companies. This is the difference between ordinary and excellent companies.