A European MBA's Business Trip to China

Author: Wang Gefei
Publisher:
Publish Date: 2005-01-01
Features: I still feel that strategy is indeed very empty and empty! During my EMBA studies, professors often mentioned that as a business manager, one must have a lasting strategic spirit, and the success of strategy should be achieved without bloodshed. My understanding is that this inevitably carries a tone of exaggerating the utility of strategy. Can you provide an example that truly convinces me? Why can some companies consistently demonstrate superior performance over their competitors, while others cannot? Why can the same good strategy not save two different companies at the same time? It's not just about strategic issues; the difficulties and confusions encountered by businesses during operations encompass aspects such as strategy, rules, innovation, environment, diversification vs. concentration, alliances and mergers, evaluation and execution, and more.
Wang Gefei, with a pure European MBA perspective, combines his firsthand experience in leading consulting cases for numerous Chinese companies in recent years, offering a systematic problem-solving checklist for Chinese enterprises. Each chapter in the book stands independently, focusing on solving one specific issue. Every chapter begins with the voice of a business, presenting the problems and symptoms faced by companies, followed by a systematic analytical approach to address them.