Author: Li Mingzhi
Publisher:
Publish Date: 2004-09-01
Features: This book organizes theoretical research on "market behaviors that cannot be analyzed by the competitive models in traditional microeconomics textbooks," holding significant importance in the economics discipline system. The book references the classic graduate-level textbook Theory of Industrial Organization by Jean Tirole in its structure. Part one introduces the analysis of monopoly power, including pricing strategies, information and advertising, which does not involve mutual influence between firms. The second part discusses the characteristics of oligopoly competition markets and firm behavior, first introducing the basic content of game theory, then applying game theory to explain oligopoly competition models, corporate strategic behavior, and horizontal mergers between firms. The last three chapters cover several special topics: vertical relationships between firms, networks and standards, and government regulation and antitrust. The book selects some new and China-specific cases to help explain the basic principles of industrial organization. This book aims to provide a textbook suitable for senior undergraduate or master's level students, which can be completed within one semester, and can also serve as supplementary material for corporate strategic management courses.
Industrial Organization Theory
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