Strategic Management

Author: (British) John
Publisher:
Publish Date: 2004-01-01
Features: This book includes 87 in-text "mini-cases," 11 chapter-end "medium cases," and 37 standalone "major cases." They not only help you excel in the knowledge-based learning of strategic management in the classroom and through books but also encourage and guide you to engage in critical thinking and application in case discussions and practices related to strategic management. "Practice makes perfect" and "apply what you learn" are the concepts and methods repeatedly emphasized by the author and throughout the book. As a result, the book is highly favored by managers in real-world settings. Since its first edition, the book has been a top-ranked strategic management textbook in Europe, with cumulative sales exceeding 500,000 copies. Creatively employing three complementary perspectives (design perspective, experiential perspective, and creative perspective), the book integrates cutting-edge research from related fields—supercompetition, game theory, complexity theory, knowledge economy, globalization, and flexible organizations. Its broad vision, forward-thinking exploration, and highly profound insights distinguish it significantly from general strategic management books, making it the preferred textbook for MBA-level strategic management courses. The book includes 87 in-text "mini-cases," 11 chapter-end "medium cases," and 37 standalone "major cases." They not only help you excel in the knowledge-based learning of strategic management in the classroom and through books but also encourage and guide you to engage in critical thinking and application in case discussions and practices related to strategic management. "Practice makes perfect" and "apply what you learn" are the concepts and methods repeatedly emphasized by the author and throughout the book. As a result, the book is highly favored by managers in real-world settings. The seven translators of this book are all MBA graduates from the renowned Cranfield University Business School in the UK. They have received direct mentorship from the distinguished professor Gary Johnson (the author of this book), ensuring a deep understanding of the author's thought. Their passionate translation and pursuit of excellence, combined with meticulous and professional editing, make this book a trustworthy translation.