Photoshop CS Advertising Design Complete Solution

Author: Wang Lirong / Xu Qiqin (editors)
Publisher:
Publish Date: 2005-01-01
Features: This book uses 10 winning print ad works from domestic and international advertising competitions as teaching cases. Based on creative analysis of these cases, it combines design knowledge and software technology to provide a detailed introduction to the functional applications and operational techniques of Photoshop CS. The book's unique "Three-Step Learning Method" is its greatest feature: first, master the basic knowledge in the book and accompanying CD; then, learn to create 9 typical examples from the multimedia teaching files on the CD; finally, learn to create the 10 examples in the book. This arrangement follows learning patterns, allowing readers to grasp the methods and techniques of creating print ads with Photoshop CS in a step-by-step manner. The book is rich in content, well-illustrated, and written in clear, accessible language. It strives for concise text, exquisite graphics, a clear structure, strong operability, and a vibrant layout, featuring a highly distinctive presentation style.
The book comes with two CDs as supplementary materials. CD 1 includes source files, rendered effects, and winning advertising works from around the world. CD 2 is a multimedia teaching CD containing two parts: "Photoshop CS Basics" and "Case Studies."
Target Audience: Photoshop CS beginners, graphic design enthusiasts, print ad designers, students in relevant social training programs, and students in higher vocational and technical colleges specializing in related fields.