Marketing aggressively

Author: Zhang Jun
Publisher:
Publish Date: 2004-03-01
Features: Compared to the top theories from foreign countries, I don't feel that Marketing with Fierce Intensity brings anything new. However, when viewed in the context of the Chinese market reality, it is entirely fresh. To be more precise, it is highly useful, because it not only tells us how to know, but more importantly, it teaches us how to act. This is what Chinese marketing lacks the most. There is too much novelty in Chinese marketing and too little usefulness. This book can be seen as a starting point in the direction of useful marketing theory.
This is a practical book guided by theory. All practical frameworks and components are designed around current marketing concepts, with the ultimate goal of guiding everyone to climb the advanced marketing path! This book is written for the core forces of corporate marketing management—those who are immersed in marketing competition, bear corporate responsibilities and duties, and strive forward; those who manage businesses and plan corporate development strategies; and those who dream of becoming marketing elites and explore modern marketing management ideas and skills.
For these purposes, we strive to share with everyone:
● An integrated introduction to marketing, correctly citing the insightful theories of world marketing masters.
● An all-out effort to showcase and introduce practical application tables and cases.
● A dedicated effort to interpret and address the issues that concern everyone.