My Brand: 8 Steps to Women's Success

Author: Robin Fisher Lowell
Publisher:
Publish Date: 2005-02-01
Features: "This book is truly a groundbreaking work! Its content is unforgettable. In the rapidly changing new economy, building a personal brand is extremely important for those who dream of success. Among the 'how-to' books of the year, this is my personal favorite!"
Do you find yourself asking, while working, "Is this all there is to my life?" Do you often feel underappreciated or like your talents are being underutilized? Do you long to do work you love? Do you desire success and a salary that others envy? Then, you must read My Brand, My Creation. Robin Fisher Lowell will show you how to stand out in a competitive environment by highlighting your unique value and passions, leveraging your strengths and advantages, and building your own distinctive brand!
This book will help you determine the direction and strategy for your personal development. In the information society, brand promotion—making yourself different from others and sparking customer interest—has never been more important! Brands aren’t just for Nike, Coca-Cola, or Yahoo. Robin will teach you how to design a brand around your talents and strengths, ultimately achieving career success and personal fulfillment.
With this book, you will learn step by step:
· Discover yourself and design a personal brand that reflects your value, talents, and passions.
· Set your long-term career goals or ideals.
· Find your audience and promote your personal brand.
· Overcome obstacles and challenges.
· Polish your image and build a strong brand presence.
· Develop, maintain, and advance your personal brand strategy.
This book is suitable for the following individuals:
1. Those who are dissatisfied with their current situation and want to improve the quality of their lives.
2. Those preparing to "jump ship" or change careers.
3. Those planning to start their own independent businesses.
4. All undergraduate or graduate students about to graduate, as well as first-time job seekers.