Author: None
Publisher:
Publish Date: 2005-01-01
Features: This book starts from the needs of international management of Chinese enterprises, combining the profound changes and development trends in the management of Chinese enterprises. It scientifically introduces advanced Western business management concepts, experiences, and methods, and integrates them with the actual situation of Chinese enterprises. From seven aspects—system, model, method, institution, document, form, and case—the book systematically elaborates on the marketing and financial management of modern international enterprises.
Small and Medium-sized Enterprise International Marketing Management System
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