International Marketing Management Model for Small and Medium-sized Enterprises

Author: None
Publisher:
Publish Date: 2005-01-01
Features: This book starts from the needs of international management of Chinese enterprises, combining the profound changes and development trends in the management of Chinese enterprises. It introduces advanced Western business management concepts, experiences, and methods in a relatively scientific manner, and integrates them with the practical realities of Chinese enterprises. From seven aspects—system, model, method, institution, document, table, and case—the book systematically elaborates on the marketing, finance