B2B Virtual Mall Complete Operations Manual

Author: Cai Guifang
Publisher:
Publish Date: 2002-01-01
Features: Comprehensive analysis of the model, current status, and trends of B2B virtual marketplaces; suitable industries for developing virtual marketplaces and successful case studies; virtual marketplace business strategies of software companies such as IBM, Oracle, I2, Broadvision, and CommerceOne. This book is a great read for understanding B2B. Both authors are seasoned experts in the relevant fields, and the book is clearly written, concise, without unnecessary filler, and extremely comprehensive. It covers the evolution of B2B e-commerce from the early closed EDI (Electronic Data Interchange) system to the open EDIoverInternet (EDI on the Internet), then to the seller-hosted SellSite (sales venue) to serve all customers, followed by the buyer-hosted BuySite (procurement venue) to automate procurement and connect with all suppliers. Finally, it introduces the B2B virtual marketplace (E-Marketplace, also known as electronic marketplace), which incorporates both BuySite and SellSite.