Marginal competition

Author: Shona L. Brown, Catherine M. Eisenhardt
Publisher:
Publish Date: 2001-03-01
Features: Through in-depth investigations of 12 companies worldwide and interviews with over 100 managers, the authors use numerous case studies to illustrate the practical application of marginal competition strategies. In this book, science and business are perfectly combined, making it not only a pioneering and revolutionary work but also providing excellent guidance for managers to explore new perspectives and better understand and implement strategies at a higher level. The primary readers of this book are managers, and its purpose is to clarify that the greatest management challenge is not passively surviving in a changing environment but actively leveraging change to gain competitive advantages. This book offers readers an innovative and unprecedented strategic perspective, helping managers seize the opportunities of change in a timely manner and ultimately become the industry leader in the entire market.