The Secret to Successful Customer Relationship Management: Perceiving Customers

Author: Barnos
Publisher:
Publish Date: 2002-01-01
Features: This book explores the reasons why customers develop a deep connection with certain companies and discusses how large companies can use the "corner grocery store" techniques to build good relationships with customers. It profoundly reveals the significance of customers to companies; at the same time, it warns companies about how to treat individual customers to achieve a favorable market position and long-term success.