Torch Brand: Brand Forging in the Era of the Network Economy: Brand Forging in the Era of the Network Economy

Author: Michael Moon
Publisher:
Publish Date: 2002-02-01
Features: The authors of this book, Michael Moon and Doug Millson, are authoritative writers in the field of brand operations. In the book, they not only reveal and analyze the reasons behind the success and failures of companies in brand operations but also provide us with an actionable roadmap for implementing effective brand-building strategies. In today's increasingly digital environment, this book is invaluable for those who want to deeply understand e-commerce operation models. It reveals a comprehensive strategic choice for strengthening company brands and building consumer loyalty in the online world. The book focuses on analyzing more than twenty classic cases, and through summarizing these cases, the authors provide an insightful and accessible explanation of how to create digital brands. With their keen insights, they depict the best action strategies being adopted by some of today's leading online brands.