Strategic Management: Concepts and Cases (English Version·12th Edition): Concepts and Cases

Author: Thomas
Publisher:
Publish Date: 2002-01-01
Features: Based on the 11th edition, this book has undergone significant improvements in content, writing style, and focus. It includes updates on strategic management under global market conditions and business models and strategies for e-commerce, aiming to reflect the impact of changing business environments on corporate strategic management. It serves as a must-have textbook for readers on strategic formulation, implementation, and execution. The book incorporates 27 teaching cases to closely integrate practice with theory. After studying it, readers are sure to gain insights into the formulation of their own corporate strategies. New concepts, analytical tools, and methods are constantly emerging in the field of strategic management, requiring continuous updates to the textbook's content and focus. Following the 11th edition, the term "business model" has gained widespread popularity, entrepreneurship has become increasingly important, collaboration alliances have become more common, and their influence has grown significantly. Companies continue to engage in new forms of business and global competition, with the impact becoming ever more profound. The resource-based view has garnered increasing attention, rapid changes are affecting more industries, and the internet has sparked a revolution in corporate strategy and internal operations. The book aims to cover and synthesize the above content.