World Advertising Classics: Analysis of Classic Advertising Works

Author: Hu Xiaoyun
Publisher:
Publish Date: 2004-12-01
Features: This book is a national-level planning textbook for the 15th Five-Year Plan of general higher education. It is divided into two parts: the Print Volume and the Film and Television Volume, covering content related to over 60 brands and 100 advertising works, making it rich in both text and images. Under the premise of scarce advertising materials, the author extensively searched through various related books and periodicals, gathering background information on advertising creativity and its expression, on brands and their spirits, and on advertising and advertising campaigns. In the gaps of the internet, the authored thought-provoking details of miraculous creation, selecting typical brands and advertising works from the vast international advertising works to find answers to various questions. Therefore, in this book, readers can clearly understand the brand stories behind each brilliant advertising idea; know how each advertising campaign was planned, created, and disseminated in response to the needs of brand development; and appreciate the contributions of each advertising work to the glory of a brand, the sales, and the popularity of its products. This book can serve as a textbook for case studies in advertising programs at colleges and universities, as well as a must-reference for professionals in the advertising industry.