Make Customers Obsessed with You: 7 Service Secrets to Attract Customers

Author: Bell (USA) Bell
Publisher:
Publish Date: 2005-01-01
Features: Customer Satisfaction — Make Customers Your Loyal Fans
Passionate and loyal customers can not only forgive your mistakes but also help you discover and solve problems.
They don’t just give suggestions; sometimes they even insist that their friends also consume your products or services.
When someone blames you, they often go to great lengths to defend you, even if there are very valid reasons for the criticism, they will immediately dismiss it as an abnormality or an exception.
How can you make customers fall in love with you?
Check out the 7 secrets of "Magnetic Service"!
They have helped brands like Starbucks, Harley-Davidson, and the Ritz-Carlton create loyal customer bases.
Moreover, this book doesn’t hesitate to elaborate on the leadership required for magnetic service, painting a comprehensive picture of ideal corporate leadership and management behavior.
You will gain a deeper understanding of the leadership that global renowned service institutions need to succeed, and learn how magnetic service requires specific leadership behaviors and styles to create and maintain.
Is this another book about customer service? Yes, but it’s not an ordinary textbook that just teaches you how to act.
This book presents numerous principles, methods, and techniques of customer service—these are world-class customer service "secrets" distilled by the author from hundreds of companies they have worked with or studied.
These secrets will help readers gain a deeper understanding of the underlying reasons that touch customer passion and loyalty.
Furthermore, reading this book will be a pleasant experience, as the author’s storytelling style is just as engaging as the content itself!
Target Audience: Customer service professionals, as well as all employees within a company, because everyone’s job is essentially about serving others.