Shangju: Brand Jinjiang

Author: Chen Honglu, Da Zhen
Publisher:
Publish Date: 2005-01-01
Features: This book is one of the "Entrepreneurship Atlas" series. The economy is a grand play, and in the era of China's integration into the world, entrepreneurship is one of the classic scenes in this play. The "Entrepreneurship Atlas" series showcases the wisdom of entrepreneurs. This series will help readers who dream of becoming entrepreneurs to perform a brilliant scene in the grand play of the economy, adding brilliance to themselves and the country! In "Business Gathering: Brand Jinjiang," you can see how brands are forged into wealth, capital, and competitiveness, and how they form industrial clusters. This book introduces how entrepreneurs in Jinjiang, Fujian, have created their own brands and formed industrial clusters with strong government support.