Fashion Merchandising Planning

Author: Li Jun, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: This book is one of the "Ministry-Level Planning Textbooks for the 15th Five-Year Plan in Fashion Higher Education." It systematically elaborates on the fundamental theories and knowledge of fashion product planning. With the market flow of fashion products as the main thread and the overall planning of fashion brands as the core, it comprehensively explains the connotation and essence of fashion product planning, brand strategy, operational processes, case analysis, and organizational operations. The main content includes: naming fashion brands, setting target markets, environmental analysis and trend forecasting, establishing brand concepts and styles, overall fashion design, fashion category combination, fashion sales strategies, and providing case studies of domestic and international fashion brands. The book has a rigorous and clear structure, rich and innovative content, and strong practicality. It combines theory with practice, making it highly operational. This book is specifically designed for fashion brand product planning and can not only serve as a textbook for fashion design and engineering majors in colleges and universities but also as a professional guide for practitioners in fashion brand planning, design, operations, and management.