Marketing Business Handbook: Keys to Success

Author: Liu Yanjie
Publisher:
Publish Date: 2002-06-01
Features: This book is a professional work introducing the essential marketing knowledge for conducting market promotion in a new marketing environment. It starts from practical needs, comprehensively summarizes the various skills and strategies required for designing promotional activities, and then meticulously explains the operational principles and techniques of various tools. The book is divided into three parts: Knowledge, Practice, and Strategy. In the Knowledge section, it focuses on positioning the company's market promotion work and introduces some common market promotion tools and methods. The Practice section emphasizes the industry-specific methods of market promotion and elaborates on the strategic methods of market promotion. Readers can appreciate the art of applying marketing promotion tools in the Strategy section, which will greatly benefit the breakthrough and development of marketing work.