Harvard Business Writing Bible--21st Century New Business Collection (Volume 1 and 2)

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Publish Date: 2001-04-01
Features: What kind of book is "The Harvard Business Writing Collection"? It breaks conventional concepts in business writing, (giving new ideas and connotations); it is both a tool book for managers and an operational plan for business leaders; it serves as a standard example for writing copy, as well as a guide for entrepreneurs; it tells you both how to do things and how to write about them; it is rich in content, highly readable, and accompanied by practical examples, making it easy to implement. This book provides detailed elaboration on the purpose, key points of writing, and format for functional documents such as "Business Plan," "Internal Company Documents," "Product Plan," "Project Plan," "Bidding and Tendering," "Market Research Report," "Sales Plan," "Marketing Plan," "Business Promotion Plan," "Business Advertising Plan," "CI Strategy Plan," "Commercial Enterprise Opening Plan," "Online Marketing Plan," and "Business Plan," as well as other commercial documents of the company (such as: "Establishment Report of a Joint Stock Company," "Shareholder Agreement," "Stock Issuance Announcement," "Year-End Summary," and various business contracts). The "The Harvard Business Writing Collection" is rich in content, with nine chapters and approximately 2.5 million words. The content covers: documents for the startup phase; documents for the mature phase. At the beginning of a business, when you consult potential investors, apply for loans from banks, prepare to hire senior management, or establish long-term relationships with suppliers, they will all require you to provide a "Business Plan." At this time, a "Business Plan" that encompasses the development direction, operational approach, implementation measures, and operational procedures of the entrepreneur in creating the business becomes particularly important. One of the main challenges faced by new enterprises is how to ensure that every member of the company understands the company's development strategy and business plan and works toward the same goal. After completing the planning of the "Business Plan," the company must then determine its organizational structure and establish various management systems and rules to regulate employee behavior. In this case, "Internal Business Documents" become quite important. Here, the company must formulate articles of association, internal management systems, and management rules. Once the company has transitioned from the startup phase, it enters the growth phase. Since there are no previous business records before this, it is difficult to obtain commercial loans from banks or gain the trust of venture capitalists. Therefore, when planning to develop products, the company must be more cautious and prepare a detailed and feasible "Product Development Plan." When the product evolves into a major project, a "Project Plan" must be written to evaluate, select, and create a project plan, so that the development of the company's products or other projects can obtain financial support and implementation. When the company has achieved certain business performance, it can actively participate in bidding and tendering activities to promote company expansion, which is beneficial for further developing new products, increasing production and sales, and completing the original capital accumulation. At this point, writing a complete "Bidding and Tendering Document" becomes a priority. To engage in market competition, the company must conduct comprehensive marketing planning, making a perfect "Marketing Plan" very important. This includes more detailed "Market Research Reports," "Sales Plans," "Marketing Plans," "Business Promotion Plans," "Business Advertising Plans," "CI Strategy Plans," "Commercial Enterprise Opening Plans," and "Online Marketing Plans." To promote and package the company to venture capitalists, banks, customers, and suppliers in order to obtain the maximum possible venture capital, a good "Business Plan" is indispensable. To prevent business traps and ensure standardized operations, it is necessary to sign standardized "Business Contract Documents" to facilitate business transactions. To facilitate the company's stock listing, this book focuses on explaining the "Company Establishment Announcement," "Shareholder Agreement," and "Stock Listing Announcement" during the process of establishing a joint-stock company in the "Other Common Business Documents" section.