Strategic Frontier

Author: Hu Zuo-Hao et al. Translated
Publisher:
Publish Date: 2004-11-01
Features: As the title indicates, this book explores some cutting-edge issues in the field of strategic management and proposes many innovative perspectives. The articles by several contemporary management masters are particularly noteworthy. Michael Porter, known as the "father of competitive strategy," points out in his article "Strategy and the Internet" that the Internet has not destroyed existing industries and mature companies. It rarely renders important competitive resources in an industry ineffective; instead, it enhances their value. Robert Kaplan and David Norton, co-founders of the Balanced Scorecard theory, explore in their article "Is Strategy Hard to Create?—Drawing Strategy Maps" how to apply this creative tool to create corporate strategy maps, enabling managers to clearly understand their strategies and allowing employees to clearly see the connection between their work and the company's overall goals. Other articles in the book also contain many commendable unique insights, including: "Strategic Storytelling: How 3M Rewrote Business Plans," "Strategy as Simple Rules," "How Financial Engineering Drives Corporate Strategy," "Transforming Corner Strategy into Cutting-Edge Action," "Value Creation in the Networked World," and "Super-Efficient Companies."