Change

Author: Li Yuan / Sun Jianmin
Publisher:
Publish Date: 2004-10-01
Features: Harvard Business Review is the signature journal of Harvard Business School, founded in 1922. As one of the authoritative journals in the field of management theory and practice, Harvard Business Review has always been committed to discovering and disseminating cutting-edge theories, perspectives, and methods in the field of business management. It helps managers continuously update their concepts, broaden their horizons, adapt to changes, and keep pace with the times. Harvard Business Review is widely regarded by readers as one of the "most authoritative, thought-provoking, valuable, and unique" journals in the international management field. This book collects 8 articles on organizational change published in Harvard Business Review between 1992 and 1997, discussing the principles, techniques, and methods of change from various perspectives, such as the causes of change failure, the establishment of corporate vision planning, the mastery of the change process, corporate thinking patterns, employee resistance to change, industrial restructuring, and result-oriented change solutions. Each article's theme addresses issues currently faced by Chinese enterprises: Where does the driving force for change come from—external market or policy pressure, or internal self-awareness within the organization? What is the driving force behind change—top corporate leadership or external consultants? How is change implemented—through radical transformation or gradual progress? What is the resistance to change—lack of resources or rigid thinking? How can companies in dire straits be revitalized? How can unfavorable external environments be transformed into favorable factors? How can change initiatives be made effective? From the descriptions and analyses of Western business practices in this book, you are sure to find the answers. Main Content:
· Leading Change: Why Do Corporate Transformation Efforts Fail?
· Building a Corporate Vision
· Managing Change: The Art of Balancing
· The Roller Coaster of Radical Corporate Restructuring: Trading Today's Risks for a Stronger Future
· Changing Corporate Thinking
· Why Do Employees Resist Change?
· Reshaping an Industry: The Survival Path of Lockheed Martin
· Successful Change Starts with Results