Organizational Psychology

Author: Wang Lei
Publisher:
Publish Date: 2003-10-11
Features: This book is a textbook introducing the application of psychological principles to manage individual and organizational behavior in business enterprises and other types of organizations. It elaborates on various traditional and modern schools of organizational management theories and related research methods, studies factors influencing individual behavior such as life background, abilities, temperament, personality, perception, values, attitudes, and relevant motivational methods, and explores group structure, organizational change and development. It comprehensively summarizes the behavioral characteristics and underlying psychological patterns at individual, group, and organizational levels. The book consistently adheres to the principle of combining theory with practice, emphasizing both scientific rigor and liveliness. Each chapter is accompanied by special columns using "real-world language," providing concrete examples of both successes and failures in organizational management practices from world-renowned companies such as AT&T, IBM, Digital Equipment Corporation, and General Motors. These examples vividly illustrate the issues and methods of psychological management in organizations, achieving an "enlightening effect." This book is suitable as a learning textbook for relevant majors in colleges and universities, as well as a self-study textbook for higher education.