Advertising research and design

Author: Chang Hu, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: Advertising in the media to promote businesses and products has become one of the central tasks for merchants. How to advertise, how to choose media, how to create advertisements, how to monitor advertising effectiveness, and how to adjust advertising strategies based on monitoring results have become key concerns for advertisers and advertising agencies. This book explores these issues. It is believed to be a valuable assistant for advertisers and advertisers.