Major Customer Sales and Management

Author: Chang Hu and others
Publisher:
Publish Date: 2005-01-01
Features: Large customer sales and management is a task involving many departments within a company and requires meticulous attention. The large customer management department must coordinate with various departments in the company's organizational structure—such as sales personnel, transportation departments, product development and research departments, product manufacturing departments, and others—to meet the needs of customers and consumers. As an important component of market competitiveness, establishing a large customer management concept, strengthening large customer marketing and service efforts, developing large customers, and increasing their loyalty should be one of the strategic tasks of every company. This book introduces large customer sales and management from two aspects, covering the identification of large customers, sales targeting large customers, large customer management, and the responsibilities of large customer managers, making it an excellent guide and companion for corporate customer managers. For businesses, large customers are a significant source of revenue and a crucial foundation for long-term development. Therefore, serving large customers well and ensuring the stability of the large customer base is of utmost importance.