Excellent Management: Top Ten Management Paradigms for Multinational Corporations: Top Ten Management Paradigms for Multinational Corporations

Author: Gan Yaping
Publisher:
Publish Date: 2004-01-01
Features: This book provides a comprehensive analysis of the marketing activities and management experiences of multinational companies in the Chinese market over the past decade and a half. It identifies the marketing footprint of multinational companies in China, examines the key marketing strategies and the successes and failures of their management experiences in the country.