Ford: A Century of Dreams on the Road

Author: Wang Yunhui
Publisher:
Publish Date: 2004-11-01
Features: In 1896, when Henry Ford drove his first car onto the streets of Detroit, no one believed that the "people's car" dream of this farm boy would run to this day. "What kind of car is a good car? What kind of car can ordinary people afford? What kind of car can best meet people's needs?" These were the questions Henry Ford constantly pondered in the early days of his entrepreneurship. The Ford Motor Company, which has weathered a century of changes, is a miracle, a legend, and its development process is also a process of cultural transformation. The eight-hour, five-day workweek, the assembly line for car production, the Model T – all reflect Henry Ford's humanistic care. It is the power of culture that has allowed the Ford Motor Company to thrive. This book presents the authentic corporate culture concepts and 29 classic corporate culture stories to readers, showcasing the excellent corporate culture of the Ford Motor Company in all aspects. It is the adherence to these concepts that has made the Ford Motor Company this century-old institution.