Competitive Advantage: Anatomy and Collection

Author: Ma Hao
Publisher:
Publish Date: 2004-11-01
Features: The importance of competitive advantage lies in its ability to propel an unknown enterprise to success or cause a dominant company to fall from grace. However, our understanding of competitive advantage is often superficial. How can we identify and leverage competitive advantage? What factors influence its sustainability? How do different competitive advantages within a company interact? In light of these questions, the author conducted eight years of dedicated research in strategic management and related fields, establishing the comprehensive analysis frameworks of SELECT and ARTS for competitive advantage. He also actively advocates for a business philosophy centered on partial advantages—companies must choose games that can leverage their competitive advantages, games they can win; and businesses should be viewed as vehicles for achieving victory. As the designated textbook for the Peking University International MBA program, this book provides enterprises with a solid theoretical and practical framework for analyzing competitive advantage, making it a rare classic in the field of strategic management!