Marketing Execution: Methods and Cases for Improving the Efficiency of Marketing Organizations

Author: Hu Lijie / Tian Yu (editors)
Publisher:
Publish Date: 2005-01-01
Features: We often observe a phenomenon where different companies or individuals adopt the same or similar strategies but achieve vastly different results. There is only one reason: the execution capability of their marketing organizations! We can also say that marketing execution has become a critical factor in the success or failure of marketing efforts in Chinese enterprises. Based on theories such as marketing management, business process reengineering, and organizational behavior, and starting from the perspective of corporate marketing practices, this book combines the successful experience and mature methodologies of Paili in the field of marketing over 11 years, across over 10 industries, and nearly 300 management consulting projects. It provides a detailed discussion on how to improve corporate marketing execution from four aspects: organizational design (marketing department design), business processes (processes related to marketing work and customer satisfaction), information systems (information systems supporting marketing work), and leadership, accompanied by numerous real-world cases from leading domestic and international companies.
We often observe a phenomenon where different companies or individuals adopt the same or similar strategies but achieve vastly different results. There is only one reason: the execution capability of their marketing organizations! Therefore, it can be confidently said that when most Chinese companies have a basic understanding of how to conduct market analysis and develop marketing plans, the most significant difference between them lies in who can execute their marketing plans more effectively. In this sense, we can also say that marketing execution has become a critical factor in the success or failure of marketing efforts in Chinese enterprises. Based on theories such as marketing management, business process reengineering, and organizational behavior, and starting from the perspective of corporate marketing practices, this book combines the successful experience and mature methodologies of Paili in the field of marketing over 11 years, across over 10 industries, and nearly 300 management consulting projects. It provides a detailed discussion on how to improve corporate marketing execution from four aspects: organizational design (marketing department design), business processes (processes related to marketing work and customer satisfaction), information systems (information systems supporting marketing work), and leadership, accompanied by numerous real-world cases from leading domestic and international companies.
Target Audience: Marketing Directors, Sales Directors, HR Directors, Marketing Managers, Sales Managers, Customer Service Managers, and HR Managers from various industries.