Making Money on Your First Restaurant: A Comprehensive Guide to the Management of Small and Medium-Sized Restaurants

Author: Xie Shizhong
Publisher:
Publish Date: 2004-11-01
Features: A seasoned expert in the catering industry, condensing over 20 years of successful experience. Provides practical analysis and explanations on various aspects such as restaurant preparation, operations and management, menu creation, cost control, and consumer psychology, guiding you step-by-step to open a truly profitable restaurant. This book introduces the fundamental management knowledge of opening a restaurant, including preparations before opening, layout design, determining the flavor profile of dishes, menu selection and design, providing excellent customer service, key operational strategies, aggressive promotional tactics, catering to consumer psychology, comprehensive management strategies, pricing principles and cost control, and developing a restaurant chain plan. It serves as a handy reference tool for aspiring restaurant entrepreneurs.