Principles of Management (4th Edition): Management Textbook Translation Series

Author: (USA) David Tuff
Publisher:
Publish Date: 2005-01-01
Features: Change, globalization, multiculturalism, and information sharing are the main characteristics of contemporary society. This book is structured around the five functions of management, providing a detailed description of the essence of contemporary management, aiming to help students understand these new trends and prepare them for integration into the emerging global economy. The book specifically explores the values and dynamic development issues of small and medium-sized organizations. Unlike traditional management textbooks, this book does not list abstract theories or cases that only apply to top managers of companies worth billions of dollars. Instead, it attracts readers through its practicality, offering insights and valuable information to lay the foundation for them to "make a living through management" in the future. This book is suitable for undergraduate and graduate management students, MBA management courses, as well as training materials and reference books for contemporary managers.