3ds Max 6 Film and Television Advertising Design

Author: Wang Wei
Publisher:
Publish Date: 2004-11-01
Features: This book introduces the process of creating film and television advertisements using 3dsmax6 through practical examples, with illustrations and step-by-step guidance. The book is divided into 8 chapters. The first chapter briefly introduces the basic theories related to film and television advertisement design. Chapters 2-8 are presented in the form of examples, covering the entire process of film and television advertisement production in a progressive manner. Chapters 2-6 focus on how to create scenes applicable in advertisements, with representative special effects in these examples. Chapters 7 and 8 take actual advertisements as examples to demonstrate how to create complete commercial advertisements. This book perfectly combines advertising art with computer technology, offering rich and comprehensive content, innovative approaches, and a strong emphasis on practicality. It is a summary of the author's years of experience in creating film and television opening sequences, making it highly practical, operational, and instructive. This book can serve as a reference manual for professionals in film and television advertisement design, film and television special effects design, and indoor and outdoor decoration design. It is also suitable for enthusiasts interested in computer 3D design and can be used as a beginner to intermediate teaching material for relevant majors in colleges and technical training classes.