Introduction to Fashion Psychology

Author: Zhao Ping
Publisher:
Publish Date: 2004-11-01
Features: Clothing needs and motivations; clothing attitudes and perceptions; the relationship between clothing and personality, self-concept; the role of clothing in interpersonal interactions and impression formation; the symbolic meaning of clothing; the psychological mechanisms, dissemination process, and influencing factors of fashion trends; the relationship between clothing and social roles and culture; the decision-making process and psychological needs of consumers in clothing purchases; the clothing consumption environment and market segmentation; research methods in clothing psychology.
This book analyzes the characteristics of people's clothing choices, wearing psychology, and behaviors in social life from the perspectives of sociology, social psychology, and psychology. It primarily discusses clothing needs and motivations, clothing attitudes and perceptions, the relationship between clothing and personality, self-concept, the role of clothing in interpersonal interactions and impression formation, the symbolic meaning of clothing, the psychological mechanisms, dissemination process, and influencing factors of fashion trends, the relationship between clothing and social roles and culture, as well as the decision-making process and psychological needs of consumers in clothing purchases, clothing consumption environment and market segmentation, and research methods in clothing psychology.
This book is suitable for students majoring in clothing design, clothing engineering, and related fields at colleges and universities. It can also serve as a reference for professionals engaged in clothing design, management, and marketing, as well as for clothing enthusiasts.