Advertising Planning

Author: Liang Xumin / Shi Shu (Eds)
Publisher:
Publish Date: 2004-09-01
Features: "The Hai Dai Advertising Book Series" is a collection of insights contributed by a group of dedicated advertising scholars in the field of advertising education. Based on years of experience in advertising teaching and practice, this series offers valuable lessons to the advertising industry. Because the textbook series is so rich and vivid, it has profoundly influenced the progress of advertising scholars in Shandong.