Advertising Regulations and Management

Author: Cong Xinqiang / Liang Xumin (editors)
Publisher:
Publish Date: 2004-09-01
Features: This book focuses on the three major pillars of advertising management: regulatory management, ethical norms, and social supervision, providing comprehensive guidance based on advertising regulations. It elaborates in detail on the subjects of advertising activities (advertisers, advertising operators, and advertising publishers) and the objects of advertising activities (general principles, special advertisements, and specialized advertisements). The management objects are categorized to highlight specific cases and facilitate easy reference; the management systems are integrated into specific objects to ensure they are intuitive, effective, and targeted. Additionally, the book takes into account the international perspective of advertising management to draw on its well-developed regulatory frameworks and advanced management experiences, adapting them to national conditions and practical realities. Throughout the text, case studies are included to provide analysis and commentary, aiming to achieve a harmonious blend of rational analysis and intuitive understanding. This book can serve as a course textbook, training manual, and reference book for universities, adult education institutions, and advertising professionals.